5 Ways to Use Humor in Marketing

"Humor in Marketing"

Most businesses shy away from using humor in marketing because they fear it may fall flat – making them the target of ridicule and jokes. As a result, they choose to play it safe. But what if there is a way to use laughter to get your customer’s attention and stand out from the pack? When done successfully, it can work. Here are 5 tips to help you do that:

Have fun with your logo.

Google does it all the time. In fact, it solicits logo ideas from students in the Doodle4Google competition; winners get their logos featured. Our team at VerticalResponse has “holiday-ed” up some of our own customer logos. When you add some holiday flair to your logo, you can use it for all kinds of things and drive more customers to your site or location.

Repost funny cartoons that have to do with your business.

Dilbert is a great example of an “office setting” that a business can use. When we use cartoons on our social-media feeds, we check to see if there is a copyright. If there is, we pay for it; if there isn’t, we link the cartoon back to the original site. Grammarly does a great job using humor that pokes fun at common grammar and spelling errors on its social feeds. You can get a ton of interaction with it.

Full story at Inc.

Starting Over

Hello and Welcome to my blog. I have had a personal blog on this domain since 2008. I usually blog about startups, entrepreneurship and things I find interesting. Earlier this month, I had someone work on another site for me, and in the process of uploading the site on to the host server, he ended up accidentally deleting all the files in my hosting account. As someone that owns an online business, GiftCardRescue.com – and is always paranoid about backing up our application and database, I had assumed that hosting company for my personal blog, AMHosting, backs up their servers. It turns out they DON’T. As a result, I lost all my blog content since 2008. I have been hosting with AMHosting for over 12 years and was disappointed I lost everything I had trusted them with. Needless to say, I moved my account.

At first, I was very angry about the whole thing. All that time and effort wasted. But then the more I thought about it, I figured I can turn this into something positive. Aside from the lesson learned about making sure I take a backup of my site regularly, I also decided this may be an opportunity to to START OVER – to take my blog in a new direction. So, stay tuned. I will provide more details soon. Thanks for stopping by.